Leads you pay for
at closing. Not before.
Most brokerages hand you a CRM and call it lead generation. Circle is an invited Zillow Preferred partner: pre-qualified buyers come to qualifying agents with no upfront cost, and a team of humans and AI answers every inquiry in minutes. Ask the last brokerage that recruited you what their lead program was. This page is what one looks like when it exists.
Zillow Preferred lead volume is performance based and conversion targets are set by Zillow. Past agent performance is not a guarantee of future results.
Invitation only. And Circle is in.
Zillow identifies a small set of top partner teams in Southern California and invests its growth advisors, its loan division, and its institutional resources in their success. Scott's teams have partnered with Zillow since 2007, and Circle carries that standing today.
Qualify at the program's conversion standard and a steady flow of pre-qualified buyers lands in your pipeline every month. You learn to work a lead from first contact to close: open the conversation, convert on a showing, follow up with purpose, and manage a live pipeline every week.
Weekly pipeline reviews happen here, not over a ticket system.
Five layers under every pipeline.
Leadership review
A weekly one-on-one on your pipeline: every lead, every stage, every next step. Nothing dies in a spreadsheet.
Zillow growth advisor
Conversion strategy, lead-source management, and database optimization from Zillow's own team.
Zillow Home Loans
Direct access to financing partners, including one of the original architects of the Preferred program.
2 ISAs + Willow AI
Your database gets worked around the clock. Willow answers first, humans follow, you take warm conversations. Meet Willow →
Private Slack
Lead coverage when you're out, shared wins, and real-time answers from the whole team.
Lender connection
Appointment booking with financing built into the flow, so buyers show up pre-qualified instead of curious.
The first agent to answer usually wins.
Online leads go cold in minutes. That's why first response at Circle is measured in seconds and minutes, not callbacks: Willow opens the conversation instantly, an ISA follows, and the appointment lands on your calendar.
- Willow answers first, asks qualifying questions, and books the consult.
- Two inside sales agents pick up where AI hands off.
- You walk into a conversation, not a cold list of phone numbers.
Your own lead gen gets stronger here too.
Script practice three mornings a week, accountability on your prospecting, MAXA marketing templates, and an IDX site that captures your own buyers. The Zillow flow is a floor, not a ceiling.
See the coaching system →Here's the floor while you earn the flow.
The Zillow bar is earned, and we won't pretend otherwise. Here's what every Circle agent gets from day one, qualified or not.
Your inquiries, answered
Willow answers every lead that comes to you directly (your IDX site, your sign calls, your open houses) in minutes, whether or not you're in the Zillow program yet.
Your database, worked
Willow prospects your own sphere around the clock, and the ISAs and coaching keep your follow-up honest. Most first pipelines get built right here.
A trained path to the bar
Weekly pipeline reviews drill the exact conversion habits the program measures. Ask at the sit-down what the current qualification path looks like and how long it typically takes.
Ask what it takes to qualify.
Lead flow is earned, not promised. At your sit-down we'll walk through the conversion standards, current zip coverage, and exactly how new agents work toward qualification.